Prof. Mohd Hafiz Hanafiah

About

Prof. Mohd Hafiz Hanafiah is an expert in tourism economics, specializing in tourism demand forecasting, destination competitiveness, and behavioral economics. His past research includes modeling tourism growth trends, assessing economic impacts of tourism policies, and analyzing tourist behavior using quantitative approaches such as PLS-SEM and time-series forecasting. He has led research funded by the Ministry of Tourism, Arts and Culture (MOTAC), MyCEB, and Tourism Malaysia, focusing on tourism resilience, market competitiveness, and sustainable tourism development. His work has been published in leading tourism and hospitality journals, and he has developed frameworks and guidelines to support tourism policy and industry strategies.

Areas of Expertise